Create with The Thread Nest

An affiliate program for people who like handmade things

We hand-embroider every piece in a small studio in Hanoi. If your audience buys handmade gifts, personalized keepsakes or anything stitched slowly by a person, there is a lot here worth showing them.

Apply below. A person reads every application.

Since 2015Hand-embroidering in our Hanoi studio
25,000+Orders made and shipped through our marketplace partnerships
4.9★From 5,968 customer reviews
1,000+Pieces stitched every month

Why creators work with us

Handmade is easier to post about

Most affiliate catalogues give you a product photo and a link. We give you something that was made by a person, with their hands, and can be made again with your follower's name on it.

Products that film themselves

A needle moving through linen. A daisy taking shape stitch by stitch. A name appearing one letter at a time. Handmade embroidery holds attention in a way a flat-lay never does.

Something they can make theirs

Most of our pieces can be stitched with a name or initials. What you recommend stops being a generic product and becomes a gift with someone's name on it.

A real studio behind it

Not a dropship catalogue. One workshop in Hanoi that has been embroidering by hand since 2015, and still makes every piece to order.

Who this suits

You'll probably do well here if you make content about

We are not looking for the biggest accounts. We are looking for people whose audience already buys handmade gifts, mostly between $8 and $46.

  • Gift guides, holiday shopping and stocking fillers
  • Stationery, journaling and books
  • Cottagecore, slow living and craft
  • Hair accessories, styling and everyday carry
  • Weddings, bridesmaid gifts and personalized keepsakes
  • Textiles, embroidery and making things by hand

How it works

Four steps, no contracts to chase

STEP 01

Apply below

The form takes a couple of minutes. Tell us where you post and what you would want to feature.

STEP 02

We read it properly

A person looks at your work, not a filter on follower count. We reply either way.

STEP 03

You get your link and terms

Approved creators receive their tracking link and the full commission terms through Shopify Collabs, which handles tracking and payouts.

STEP 04

Post what you actually like

No scripts and no posting quota. Choose the pieces you would buy yourself, say what you think of them, and earn on every sale that comes through your link.

Apply to join the creator program

Apply now

Partnership opportunities

  • Affiliate marketing
  • Gifting
  • Discount codes

Questions creators ask

Do I need a big following?

No. We care more about whether your audience trusts what you recommend than how many of them there are. Small accounts in the right niche usually outperform large general ones for handmade goods.

What commission do you pay?

The current rate and terms are shown on the application form below, and in your Shopify Collabs dashboard once you are approved. Collabs tracks every sale from your link and handles the payout, so there is nothing to invoice us for.

Where do you ship?

We ship worldwide from our studio in Hanoi. You can see the current delivery times and costs on our shipping policy page.

Can my audience get something personalized?

Yes. Most pieces can be stitched with a name or initials. There is a box on each product page where your follower types what they want, and we embroider it before the piece ships. You can see which styles we personalize on the Personalized & Custom page.

I run a shop rather than an account. Can I stock these?

That is a different door. Have a look at our wholesale page instead, which covers minimums, pricing and lead times for retailers.

How long does an application take?

We review applications in batches rather than automatically, because a person reads each one. If you have not heard from us and want to follow up, use our contact page.